Online Campaign Instructions

Thank you for joining Bucky Book’s NEW online marketing option! Following are the next steps as we partner together to raise funds.

EMAIL - Attached with this notice is the templated email with your personalized URL for your landing page to send to all your supporters. We suggest using the template 'as is' with its many important facts which will help your sales.

STAND ALONE – You will always get better results sending this email as a stand-alone invitation vs. incorporating with other messages like in a newsletter where the message can get diluted.

SOCIAL MEDIA - Use the email content and your link for social media posts and send with eblasts or between eblasts to maximize results.

FREQUENCY – Only 25% of emails get opened on a national average so it’s VERY important to send your eblast and post your social media once per week as it can take several attempts before people react. Avoid sending numerous times per week to be courteous to your members.

HOLIDAY - In late November we will send you another templated email which will include a gift giving Holiday slant.

TRACKING - An email has been attached to your landing page so you will be notified each time a sale is made.

CLOSE OUT - Close out of the online campaign will be in January when we will send you a dbase of all your contributors so you can thank them if you wish. A check for $10/sale will be forwarded at that time. 

NOTE: Close out of any standard direct sales campaign that you chose to perform, in addition to your online sales, needs to be closed out by Thanksgiving per regular policy. 

INCREASE YOUR SALES!

The absolute best way to increase your sales is to build an “Email Tree.”

Ask your members, family, friends, co-workers, etc. who are receiving your email,

to help your cause and pass it forward to their family, friends, co-workers, etc.

This will multiply your results as people like to help and they are being

reimbursed through savings in their Bucky Book to do so!